Digital User Experience Strategist
Department Digital User Experience
Contact Wood, Brent A.
Location La Crosse
Schedule/Shift Days
Benefit Eligible Yes
Temporary Position No
Job Details

The Digital User Experience Strategist is responsible for representing the end user on consumer facing mobile and digital products, including research, project design, testing and after launch through the total life cycle from conception to sunset. This role will be effective in storyboarding and journey mapping the entire experience including the task a user is trying to accomplish within the product and arranging them on the digital platforms in a way that will be readily understood, easily used and enhance the user experience. Must have strong collaboration skills to partner with operations, information systems and patient experience to drive the design, development and implementation of compelling user experience. This role is accountable for writing detailed user experience specifications for digital and mobile platforms and collaborating with IS in developing and executing robust user testing of consumer digital applications, ensuring consistent user experience across all consumer digital applications and for sunsetting tools and applications as new improved solutions and launched.

Job Responsibilities
  • Collaborate and partner with operations, IS and patient experience on all consumer facing digital and mobile developments, including problem definition and business goals, user experience goals and defining target KPIs for the feature.

  • Advocate for the end user of the product, understanding their needs and desires.

  • Lead and synthesize end user experience research and qualitative feedback from a variety of sources to help inform the product developing roadmap.

  • Effectively research, journey map, storyboard and test user experience that leads to an enhanced user satisfaction by improving usability, ease of use, and experience in the interaction between the user and digital products.

  • Independently leads user experience requirements and design thinking workshops and accurately scoping user experience research, design work and usability testing after product is launched.

  • Involve internal stakeholders in the design process and ensures the stakeholders are aligned to a common goal.

  • Documents user experience feature requirements with corresponding success criteria clearly using project-defined tools (varies from user stories to techno-functional specifications).

  • Partners closely with user experience designers to capture and prioritize design elements with each feature.

  • Prioritize different design problems by understanding their significance and impact on the overall user experience and operational, IS and patient experience.

  • After launch, take responsibility for user experience on mobile digital applications to ensure experience is maintained and improved until application is replaced or sunsets.

  • Manage multiple products simultaneously with effective communication and timely meeting of deadlines.

  • Communicates effectively with technology and business teams independently.

  • Collaborates with the marketing team on the creative direction and positioning for digital products, including campaign concepts and strategies, content, user flows and online experiences.

  • Scope of the Job
    Age Specific Population Served
    OSHA Category Category III - No employees in this job title have a reasonably anticipated risk of occupational exposure to blood and/or other potentially infectious materials.
    Position Qualifications
    Education and Experience:
    Required Bachelor's degree in 
    a field with a concentration in User Experience Design, Web Design, Interactive

    Work Experience:
    Required 3-4 years  3+ years of experience with proven success in delivering end user facing products and services and have strong user experience background
    Required Ability to...
    Computer Systems/Software/Applications business computer applications
    Computer Systems/Software/Applications use Microsoft Office Products, Adobe and other similar applications
    Computer Systems/Software/Applications create and develop programs for computer application
    Computer Systems/Software/Applications basic technical knowledge of mobile and digital applications
    Computer Systems/Software/Applications demonstrate experience in developing features, story outlines, writing user stories, and coordinating/prioritizing conflicting requirements in a fast-paced, changing environment with variety of stakeholders
    Computer Systems/Software/Applications collect, synthesize and incorprate user-feedback and mapping it to the overall product vision and roadmap
    Computer Systems/Software/Applications prioritize tasks, manage expectations, and offer creative approaches to achieving design solutions even in the con-text of challenging and potentially complex healthcare scenarios
    Computer Systems/Software/Applications think creatively and critically about product features, architecture, and capabilities
    Communication plan, research and develop educational and informational materials and implement programs
    Communication excellent oral and written communication skills
    Communication give television and radio presentations
    Communication answer telephone inquiries timely and effectively
    Communication effectively communicate in technical and lay language
    Communication motivate various audiences
    Communication have effective expression in individual or group situations including gestures and nonverbal communication
    Communication make a persuasive, clear presentation of ideas or facts, to both large and small groups of internal and external audiences
    Communication communication and demonstration techniques
    Communication communicate with ease on a professional level
    General - All Positions work cooperatively with a wide variety of people
    General - All Positions have professional attitude in regard to motivation, cooperation, flexibility, confidentiality, ethics and personal development
    General - All Positions perceive and respond sensitively to the needs of others
    General - All Positions use listening skills to identify important information in oral communication
    Leadership modify style and behavioral approach to reach goal
    Leadership business principles and practices
    Leadership take calculated risks based on sound judgment
    Leadership planning skills
    Leadership plan, organize, execute assignments to meet deadlines
    Leadership effectively organize own activities and those of a group
    Leadership problem solve - evaluate, analyze, negotiate and recommend alternatives
    Leadership establish priorities in accordance with organizational strategic plans and management objectives while meeting deadlines
    Leadership work independently: self-disciplined
    Leadership set and achieve goals
    Leadership use effective time management
    Leadership change management
    Leadership decision-making skills
    Leadership reach sound logical conclusions based on information at hand; good judgment
    Leadership manage conflict
    Leadership build teams
    Reasoning/Decision Making develop new skills and keep abreast of new knowledge
    Reasoning/Decision Making self-direct
    Reasoning/Decision Making be professional, honest and have personal integrity
    Reasoning/Decision Making be patient
    Reasoning/Decision Making have positive attitude
    Reasoning/Decision Making develop additional knowledge by attending workshops and seminars
    Reasoning/Decision Making be decisive
    Reasoning/Decision Making participate in and support professional organizations
    Reasoning/Decision Making have a broad range of interests including concerns for personal, organization and community environment
    Reasoning/Decision Making be flexible
    Reasoning/Decision Making be determined
    Reasoning/Decision Making cooperate
    Reasoning/Decision Making appreciate people whose values, goals, and cultures are different from your own
    Desired Ability to...
    License and Certifications
    Physical Requirements/Demands of the Position
    Sitting Frequently (34-66% or 5.5 hours)
    Static Standing Frequently (34-66% or 5.5 hours)
    Walking/Standing Frequently (34-66% or 5.5 hours)
    Stooping/Bending Occasionally (6-33% or 3 hours)
    Squatting Occasionally (6-33% or 3 hours)
    Kneeling/Half Kneel Occasionally (6-33% or 3 hours)
    Climbing Stair Occasionally (6-33% or 3 hours)
    Climbing Ladder
    Reaching - Shoulder Level
    Reaching - Below Shoulder
    Reaching - Above Shoulder
    Repetitive Actions - Pinch Forces Pounds of force:
    Repetitive Actions - Grip Forces Pounds of force:
    Repetitive Actions - Fine Manipulation Frequently (34-66% or 5.5 hours)
    Balance - Right Leg
    Balance - Left Leg
    Lifting - Floor to Waist Number of lbs:
    Lifting - Waist to Overhead Number of lbs:
    Lifting - Other Number of lbs:
    Carrying - Long Carry (>50 feet) Number of lbs:
    Carrying - Short Carry Number of lbs:
    Carrying - Right Carry Number of lbs:
    Carrying - Left Carry Number of lbs:
    Carrying - Push/Pull (Static Force) Number of lbs:
    Number of lbs:
    Environmental Conditions
    Not substantially exposed to adverse environmental conditions (as in typical office or administrative work).

    Digital User Experience Strategist

    Equal Opportunity Employer